Fiber

Magazines

Our two leading yarn crafting titles, Interweave Knits and Interweave Crochet, several special-interest newsstand publications, and our long-standing titles, Handwoven, Piecework, and Spin-off get to the heart of what fiber enthusiasts of every persuasion want. These publications meet the needs of every level and style. Your advertising message will be read by engaged readers who are ready to buy.



Knits

Encourages creativity and expertise, covering knitting in depth with sophisticated projects and informative articles for all skill levels


Crochet

Features original crochet patterns for all skill levels, tips and techniques, and inspiring fiber stories


Spin.off

Features everything about making yarn by hand, in- depth fiber information, and basic-to-experienced technique projects and techniques


PieceWork

For those with a passion for historical work-knitting, crochet, needlework-and intriguing stories and techniques


Handwoven

The go-to source for weaving , supplies, patterns, tips, and techniques for handweavers


Television

Join knitting expert Eunny Jang, crochet ace Kim Werker, spinning and weaving fiberista Liz Gipson, and favorite stitcher Shay Pendray on the NEW public television series Knitting Daily TV. Get started with the world's most beautiful fibers, yarns, and tools; meet trendsetting designers; improve or learn new skills; and knit along with us. Knitting Daily TV covers knitting, crochet, stitching, felting, spinning, and other fiber crafts. Make time for yarn every day!


2 Ways to Reach Viewers

  • Sponsorship
  • Product placement


  • Knitting Daily TV reaches out to fiber viewers with enjoyable public television shows. At KnittingDailyTV.com viewers can watch streaming videos, download free patterns, participate by posting questions and comments about each episode, and watch previous episodes of the show as well. Hosts Eunny Jang, Liz Gipson, Kim Werker, and Shay Pendray welcome guests to share their fiber expertise, one-of-a-kind designs using the latest yarns, techniques, and more.

    Online

    6 Ways to Advertise Online

  • E-mail sponsorship and advertising
  • Dedicated email blasts
  • Web advertising
  • Directory advertising
  • Sponsorships
  • Contests


  • Knitting Daily reaches out to fiber crafters every weekday with engaging columns, fun contests, free downloadable patterns, guest bloggers, and compelling advertising opportunities. And since Knitting Daily is a blog, fiber enthusiasts respond by replying to editors' posts. Currently, 140,000 readers enjoy daily doses of the Knitting Daily e-newsletter. And on top of that, 500,000 unique visitors come to KnittingDaily.com and our other 15 fiber websites monthly - to check out what's going on, to buy patterns, to register for events, and more. It's a vast and growing online community with which we can help you strategically target your advertising message for branding, build leads, and capture new customers.


    Events


    For more than 25 years the Spin.off Autumn Retreat provides seven days of programs, workshops, and classes to passionate spinners from around the globe. Each year we select a stunning retreat location and offer world-class spinners and vendors the opportunity to visit and shop in an ideal setting.


    6 Ways to Reach Your Best Customers

  • Spinner's marketplace
  • Print advertising in the SOAR Program Guide
  • Gift bag inserts
  • Advertisement in the fall issue of Spin-off
  • Online advertisement on the SOAR website
  • Prize donations


  • Books

    Fiber crafters cite books as their second-most important source of inspiration (after magazines), and Interweave dominates the category in the book trade and specialty retail. Of our fiber titles, 15 sold more than 10,000 copies each last year - and many more books and top-selling authors are in the pipeline.




    Connect with more fiber enthusiasts in more ways with Interweave than with any other craft media company. Contact your media sales representative for more information on how you can sell more to your best prospects and customers.


    Diane Kocal
    Fiber Division Team Leader
    Interweave KNITS, Knitscene, Interweave Crochet, Knits Gifts, Knit.wear, Jane Austen Knits, Knitscene Accessories, Crochet Home, Knitting Daily, Crochet Me, Knitting Daily TV, Interweave Knitting Lab, Knitting eMags

    dkocal@interweave.com
    (317) 482-0120


    Sarah Rovelli
    Handwoven, Spin Off, SOAR, Spinning Daily, Weaving Today
    srovelli@interweave.com
    (770) 683-4714

    Stephanie Griess
    Piecework, Knitting Traditions, Unofficial Downton Abbey Knits & Classified Ads, Needlework Traditions
    sgriess@interweave.com
    (877) 613-4630